Southampton - UKAgency: ChaptrClient: DrippleArt direction: Matthew LukePhotos: Matt CollamerRole: Digital Designer Junior
Dripple is an online music store for electronic beats and samples. These beats and samples can then be used in other artist's music or creative projects. The beats are created to order, and are tailored to a wide set of specifications.We were inspired by electronic music equipment when creating the brand identity. The logo is dynamic and changes every second thanks to an procedurally generated code. The idea was to have an identity which is always different and very contemporary at the same time. The grid was inspired by the square buttons of a MIDI controller, which turn on and off based on what the musician presses in the moment. We developed a complete brand identity with the logo, typography, brand manual, website and online/offline communication.
I worked with my Art Director to develop the brand image. He designed and coded the logo while I was working on the typography. I then designed the brand manual, the social media assets and the website.