Davide Groppi - Incontroluce
Portegrandi, ItalyAgency: H-FARMClient: Davide GroppiArt Direction: Andrea BonaccorsoPhotos: Valentina Ciarapica, Martina ToffoloEvent Manager: Michela ZottiRole: Graphic Designer Junior
It was such an honour to have Davide Groppi at "La Serra", speaking about his role in the design industry. For his conference I designed a versatile identity, adaptable for both print and web. The idea was to reach as many people as possible, with print assets for books, posters, postcards and digital assets for social media. The artwork is based on a 10x5 grid, applied to every format we needed to promote the event. The result is a fluid identity for all the artworks which convinced many people to join.The idea of this artwork is based on Davide Groppi's design philosophy. As a designer of architectural lighting, he aims to keep it simple, hiding the structure of the light, while keeping the most important part of the light visible, the lightbulb or "the essence". This is what we aimed to do with our identity, hiding the typography but showing "the essence".
↑ Instagram 1080 x 1350 px
↑ Eventbrite 2560 x 1080 px
↓ A3 297 x 420 mm
↓ Twitter 1200 x 660 px